Freelance Creative Consultant

Austin, TX - 13 years

Go to creative resource and strategic director for clients, including Wunderman Thompson, Drumroll, GSD&M, HCB Health, International Chamber of Commerce, Razorfish, Signature Science, and T3.

• Works independently with clients to prioritize business objectives by creating collateral that elevates the company’s brand and expression.

• Builds impactful cross-platform campaigns increasing brand engagement, with the talent to prioritize user experiences with marketing agendas.

• A problem solver who pitches ideas that empower and optimize client initiatives.

• Balances creative, analytical thinking and decision making to develop impactful creative spanning all media

• Leverages current design standards and marketing trends to elevate customer driven experiences.

• Drives collaboration and partnership with clients and stakeholders. Able to project manage to successfully execute deliverables.

• Superb ability to prioritize, attention to detail and ability to meet deadlines.

• Impeccable design style that is focused on the integrity and consistency of brand standards

Senior Art Director
T3 - Austin, TX - 7 years

Directed aspects of creative branding, supporting consumer marketing clients for Dell and JCPenney.

• As the client-facing creative lead, partnered with lead copywriter to develop impactful creative and immersive customer experiences.

• Developed industry-leading user experiences, and innovative user interfaces that lead to E-commerce.

• Researched customer purchasing behaviors in double-blind studies to build creative strategies.

• Spearheaded creative direction from concept to final product that thousands of commercial and enterprise clients receive across the Americas.

• Led and mentored creative teams to surpass both agency and individual career goals.

Creative Art Director
ALM Global - Dallas, TX - 5 years
Directed all print and online editorial design. Participated in new business to expand readership goals, and advocated brand development across all publications covering Texas lawmakers and shakers.

• Created and managed design and production in a fast-paced, deadline-oriented environment.

• Led with versatility and adaptability on a diverse range of deliverables (branding, editorial newspapers and magazines, print, and digital) , with the ability to work across multiple mediums to adapt to various creative needs.

• Built, led and mentored a creative team dedicated to design and production who created purposeful, mission-critical work.

• Cultivated team collaboration with editorial, marketing and customer service departments..

Graphic Designer
JCPenney Direct Marketing - Plano, TX - 2 years

Designed JCPenney’s direct marketing collateral, the division’s intranet site serving 5,000 employees, and special event marketing materials.

• Collaborated with marcom team on internal and external marketing and awareness campaigns with photography, design, and production .

• Developed early career goals through team-building committees, plus interpersonal and communication skills though professional education.