Skills


Creative Strategy

Brand Management

Critical Thinking
Time Management
Team Management
Project Management
Information Architecture
Wireframing
Sketching
Illustration
Prototyping
Website Design
Mobile App Design
Digital Media
Print Media

UX Design
UI Design

System Design
Client Presentation
Adobe Creative Suite
Framer

Figma


Education

UX/UI Design Certified

University of Texas of Austin



B.F.A.

Design Communication

with emphasis on Illustration and Native American History
Texas Tech University


Professional Experience


Freelance Designer

Austin, TX - 10 years

  • Go-to creative resource and strategic director for clients, including Wunderman Thompson, Drumroll, GSD&M, HCB Health, International Chamber of Commerce, Razorfish, Signature Science, and T3.

  • Shaped facets of creative campaigns tied closely to business objectives with UX and UI system design, email campaigns, social media marketing, and website design.


Senior Art Director

T3 (now Material) - Austin, TX - 7 years

  • Directed aspects of creative branding in support of consumer marketing strategy clients.

  • As the client-facing creative lead, partnered with lead copywriter and account teams to develop successful campaigns and immersive customer brand experiences.

  • Spearheaded project milestones for Dell catalog covers and product spreads, from conceptual sketches and initial design to casting, photo shoots, client presentations to producing final design systems.

  • Spearheaded brand guidelines, UX, CX and UI system design for Dell and JCPenney. 

  • Mentored, trained, and supervised team to meet both personal and agency goals.


Career

Highlights

Led UX and UI design for John Hopkins’ PoopMD mobile app that enables parents to detect a rare, life-threatening liver disease in newborns; with an exceptional 89% precision, the app proved mobile technology is able to diagnose disease.

A chief art director for JCPenney's dynamic digital media campaigns and social media initiatives, attracting over 1M new online shoppers each season for retail giant’s top brands.

Led art direction for Arizona Jean Co brand, website launch and social media campaigns, attracting millions of customers and achieved Yahoo's IMVironments top 5 spots.

Career

Highlights

Led UX and UI design for John Hopkins’ PoopMD mobile app that enables parents to detect a rare, life-threatening liver disease in newborns; with an exceptional 89% precision, the app proved mobile technology is able to diagnose disease.

A chief art director for JCPenney's dynamic digital media campaigns and social media initiatives, attracting over 1M new online shoppers each season for retail giant’s top brands.

Led art direction for Arizona Jean Co brand, website launch and social media campaigns, attracting millions of customers and achieved Yahoo's IMVironments top 5 spots.

Contact

Thank you for checking
out my portfolio! 





© 2024 JR Rapier

CV

Professional Experience



Freelance Designer

Austin, TX - 10 years

Go-to creative resource and strategic director for clients, including Wunderman Thompson, Drumroll, GSD&M, HCB Health, International Chamber of Commerce, Razorfish, Signature Science, and T3.

  • Shapes multiple facets of creative campaigns tied closely to business objectives.

  • Builds cross-platform campaigns; includes branding, web design, UX design, UI system design, mobile apps, social media marketing.




Senior Art Director
T3: Now Material+ - Austin, TX - 7 years

Directed aspects of creative branding in support of consumer marketing clients for Dell and JCPenney.

  • As the client-facing creative lead, partnered with lead copywriter to develop successful campaigns and immersive customer brand experiences.

  • Spearheaded visuals for Dell catalog covers and product spreads, from conceptual sketches, initial design, client presentations to executing photo shoots, and art directing final product that thousands of commercial and enterprise clients received across North America.

  • Created brand guidelines, UX, CX and UI system design for Dell and JCPenney. 

  • Mentored, trained, and supervised team to meet both personal and agency goals.

Skills


Creative Strategy

Brand Management

Critical Thinking
Time Management
Team Management
Project Management
Information Architecture
Wireframing
Sketching
Illustration
Prototyping
Website Design
Mobile App Design
Digital Media
Print Media

UX Design
UI Design

System Design
Client Presentation
Adobe Creative Suite
Framer

Figma



Education

B.F.A.

Design Communication

Texas Tech University


UX/UI Design Certified

University of Texas of Austin



Career Highlights

Led UX and UI design for John Hopkins’ PoopMD mobile app that enables parents to detect a rare, life-threatening liver disease in newborns; with an exceptional 89% precision, the app proved mobile technology is able to diagnose disease.

Led art direction for Arizona Jean Co brand, website launch and social media campaigns, attracting millions of customers and achieved Yahoo's IMVironments top 5 spots.

A chief art director for JCPenney's dynamic digital media campaigns and social media initiatives, attracting over 1M new online shoppers each season for retail giant’s top brands.

Led UX and UI design for John Hopkins’ PoopMD mobile app that enables parents to detect a rare, life-threatening liver disease in newborns; with an exceptional 89% precision, the app proved mobile technology is able to diagnose disease.

Led art direction for Arizona Jean Co brand, website launch and social media campaigns, attracting millions of customers and achieved Yahoo's IMVironments top 5 spots.

A chief art director for JCPenney's dynamic digital media campaigns and social media initiatives, attracting over 1M new online shoppers each season for retail giant’s top brands.

Career Highlights

Led UX and UI design for John Hopkins’ PoopMD mobile app that enables parents to detect a rare, life-threatening liver disease in newborns; with an exceptional 89% precision, the app proved mobile technology is able to diagnose disease.

Led art direction for Arizona Jean Co brand, website launch and social media campaigns, attracting millions of customers and achieved Yahoo's IMVironments top 5 spots.

A chief art director for JCPenney's dynamic digital media campaigns and social media initiatives, attracting over 1M new online shoppers each season for retail giant’s top brands.

Career Highlights

Led UX and UI design for John Hopkins’ PoopMD mobile app that enables parents to detect a rare, life-threatening liver disease in newborns; with an exceptional 89% precision, the app proved mobile technology is able to diagnose disease.

Led art direction for Arizona Jean Co brand, website launch and social media campaigns, attracting millions of customers and achieved Yahoo's IMVironments top 5 spots.

A chief art director for JCPenney's dynamic digital media campaigns and social media initiatives, attracting over 1M new online shoppers each season for retail giant’s top brands.

Contact

Thank you for checking
out my portfolio! 





© 2024 JR Rapier

Contact

Thank you for checking
out my portfolio! 





© 2024 JR Rapier