Creative Highlights

Achieved Yahoo’s IMVironments Top 5 Spots and attracted millions of customers by generating immersive online experiences for a brand’s new target audience.

Achieved Yahoo’s IMVironments Top 5 Spots and attracted millions of customers by generating immersive online experiences for a brand’s new target audience.

Created and implemented JCPenney's dynamic digital media campaigns and social media initiatives, resulting in the attraction of 1M+ new online shoppers for the retail giant’s top brands.

Created and implemented JCPenney's dynamic digital media campaigns and social media initiatives, resulting in the attraction of 1M+ new online shoppers for the retail giant’s top brands.

Designed a pioneering mobile app that enables parents to detect a rare, life-threatening liver disease in newborns with an exceptional 89% precision rate of the mobile technology’s capability to diagnose disease.

Designed a pioneering mobile app that enables parents to detect a rare, life-threatening liver disease in newborns with an exceptional 89% precision rate of the mobile technology’s capability to diagnose disease.

Creative Highlights

Achieved Yahoo’s IMVironments Top 5 Spots and attracted millions of customers by generating immersive online experiences for a brand’s new target audience.

Created and implemented JCPenney's dynamic digital media campaigns and social media initiatives, resulting in the attraction of 1M+ new online shoppers for the retail giant’s top brands.

Designed a pioneering mobile app that enables parents to detect a rare, life-threatening liver disease in newborns with an exceptional 89% precision rate of the mobile technology’s capability to diagnose disease.

Achieved Yahoo’s IMVironments Top 5 Spots and attracted millions of customers by generating immersive online experiences for a brand’s new target audience.

Created and implemented JCPenney's dynamic digital media campaigns and social media initiatives, resulting in the attraction of 1M+ new online shoppers for the retail giant’s top brands.

Designed a pioneering mobile app that enables parents to detect a rare, life-threatening liver disease in newborns with an exceptional 89% precision rate of the mobile technology’s capability to diagnose disease.

Professional Experience


Freelance Creative

Remote - 13 years

Go to creative resource and strategic director for clients, including Wunderman Thompson, Drumroll, GSD&M, HCB Health, International Chamber of Commerce, Razorfish, Signature Science, and T3.

  • Works independently with clients to prioritize business objectives by creating collateral that elevates the company’s brand and expression.

  • Builds impactful cross-platform campaigns increasing brand engagement, with the talent to prioritize user experiences with marketing agendas.

  • A problem solver who pitches ideas that empower and optimize client initiatives.

  • Balances creative, analytical thinking and decision making to develop impactful creative spanning all media

  • Leverages current design standards and marketing trends to elevate customer driven experiences.

  • Drives collaboration and partnership with clients and stakeholders. Able to project manage to successfully execute deliverables.

  • Superb ability to prioritize, attention to detail and ability to meet deadlines.

  • Impeccable design style that is focused on the integrity and consistency of brand standards



Senior Art Director
T3 - Austin, TX - 7 years

Directed aspects of creative branding, supporting consumer marketing clients for Dell and JCPenney.

  • As the client-facing creative lead, partnered with lead copywriter to develop impactful creative and immersive customer experiences.

  • Developed industry-leading user experiences, and innovative user interfaces that lead to E-commerce.

  • Researched customer purchasing behaviors in double-blind studies to build creative strategies.

  • Spearheaded creative direction from concept to final product that thousands of commercial and enterprise clients receive across the Americas.

  • Led and mentored creative teams to surpass both agency and individual career goals.


Creative Art Director
ALM Global - Dallas, TX - 5 years
Directed all print and online editorial design. Participated in new business to expand readership goals, and advocated brand development across all publications covering Texas lawmakers and shakers.

  • Created and managed design and production in a fast-paced, deadline-oriented environment.

  • Led with versatility and adaptability on a diverse range of deliverables (branding, editorial newspapers and magazines, print, and digital) , with the ability to work across multiple mediums to adapt to various creative needs.

  • Built, led and mentored a creative team dedicated to design and production who created purposeful, mission-critical work.

  • Cultivated team collaboration with editorial, marketing and customer service departments..


Graphic Designer
JCPenney Direct Marketing - Plano, TX - 2 years

Designed JCPenney’s direct marketing collateral, the division’s intranet site serving 5,000 employees, and special event marketing materials.

  • Collaborated with marcom team on internal and external marketing and awareness campaigns with photography, design, and production .

  • Developed early career goals through team-building committees, plus interpersonal and communication skills though professional education.

Super Powers


Creative Strategist
What if-er + Why not-er
Conceptual Dreamer
Passionate Initiator
Flow Stater
Team Player
Inspirational Leader
Thought Provoker
Chaos Whisperer
Emotional Intellect
Intuitive Empress
Risk Taker
International Traveler
Empathetic Visionary
Mind Reader
Good Vibe Enthusiast
Use-my-worder Specialist
Client Collaborator
Brand Cop
Digital Guru
Print Master
UX Design Fairy
UI Design Maker
Art Lover
System Design Master
Wireframing Wiz
Sketch Artist
Typography Wizard
Visual Storyteller
Prototyping Fool
Photoshoot Director
AI Collaborator
Garden Goddess
Website Wonder Woman
Mobile App Design
Figma Feaster
CMS Manipulator
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Taco y Tequila Taster
Masters New Tricks



Creative Strategist
What if-er + Why not-er
Conceptual Dreamer
Passionate Initiator
Flow Stater
Team Player
Inspirational Leader
Thought Provoker
Chaos Whisperer
Emotional Intellect
Intuitive Empress
Risk Taker
International Traveler
Empathetic Visionary
Mind Reader
Good Vibe Enthusiast
Use-my-worder Specialist
Client Collaborator
Brand Cop
Digital Guru
Print Master
UX Design Fairy
UI Design Maker
Art Lover
System Design Master
Wireframing Wiz
Sketch Artist
Typography Wizard
Visual Storyteller
Prototyping Fool
Photoshoot Director
AI Collaborator
Garden Goddess
Website Wonder Woman
Mobile App Design
Figma Feaster
CMS Manipulator
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Taco y Tequila Taster
Masters New Tricks


Education

Education

B.F.A.

Design Communication

Texas Tech University


UX/UI Design Certified

University of Texas of Austin



Creative Highlights

Achieved Yahoo’s IMVironments Top 5 Spots and attracted millions of customers by generating immersive online experiences for a brand’s new target audience.

Created and implemented JCPenney's dynamic digital media campaigns and social media initiatives, resulting in the attraction of 1M+ new online shoppers for the retail giant’s top brands.

Designed a pioneering mobile app that enables parents to detect a rare, life-threatening liver disease in newborns with an exceptional 89% precision rate of the mobile technology’s capability to diagnose disease.

Professional Experience


Freelance Creative

Remote - 13 years

Go to creative resource and strategic director for clients, including Wunderman Thompson, Drumroll, GSD&M, HCB Health, International Chamber of Commerce, Razorfish, Signature Science, and T3.

  • Works independently with clients to prioritize business objectives by creating collateral that elevates the company’s brand and expression.

  • Builds impactful cross-platform campaigns increasing brand engagement, with the talent to prioritize user experiences with marketing agendas.

  • A problem solver who pitches ideas that empower and optimize client initiatives.

  • Balances creative, analytical thinking and decision making to develop impactful creative spanning all media

  • Leverages current design standards and marketing trends to elevate customer driven experiences.

  • Drives collaboration and partnership with clients and stakeholders. Able to project manage to successfully execute deliverables.

  • Superb ability to prioritize, attention to detail and ability to meet deadlines.

  • Impeccable design style that is focused on the integrity and consistency of brand standards



Senior Art Director
T3 - Austin, TX - 7 years

Directed aspects of creative branding, supporting consumer marketing clients for Dell and JCPenney.

  • As the client-facing creative lead, partnered with lead copywriter to develop impactful creative and immersive customer experiences.

  • Developed industry-leading user experiences, and innovative user interfaces that lead to E-commerce.

  • Researched customer purchasing behaviors in double-blind studies to build creative strategies.

  • Spearheaded creative direction from concept to final product that thousands of commercial and enterprise clients receive across the Americas.

  • Led and mentored creative teams to surpass both agency and individual career goals.


Creative Art Director
ALM Global - Dallas, TX - 5 years
Directed all print and online editorial design. Participated in new business to expand readership goals, and advocated brand development across all publications covering Texas lawmakers and shakers.

  • Created and managed design and production in a fast-paced, deadline-oriented environment.

  • Led with versatility and adaptability on a diverse range of deliverables (branding, editorial newspapers and magazines, print, and digital) , with the ability to work across multiple mediums to adapt to various creative needs.

  • Built, led and mentored a creative team dedicated to design and production who created purposeful, mission-critical work.

  • Cultivated team collaboration with editorial, marketing and customer service departments..


Graphic Designer
JCPenney Direct Marketing - Plano, TX - 2 years

Designed JCPenney’s direct marketing collateral, the division’s intranet site serving 5,000 employees, and special event marketing materials.

  • Collaborated with marcom team on internal and external marketing and awareness campaigns with photography, design, and production .

  • Developed early career goals through team-building committees, plus interpersonal and communication skills though professional education.


Super Powers


Creative Strategist
What if-er + Why not-er
Conceptual Dreamer
Passionate Initiator
Flow Stater
Team Player
Inspirational Leader
Thought Provoker
Chaos Whisperer
Emotional Intellect
Intuitive Empress
Risk Taker
International Traveler
Empathetic Visionary
Mind Reader
Good Vibe Enthusiast
Use-my-worder Specialist
Client Collaborator
Brand Cop
Digital Guru
Print Master
UX Design Fairy
UI Design Maker
Art Lover
System Design Master
Wireframing Wiz
Sketch Artist
Typography Wizard
Visual Storyteller
Prototyping Fool
Photoshoot Director
AI Collaborator
Garden Goddess
Website Wonder Woman
Mobile App Design
Figma Feaster
CMS Manipulator
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Taco y Tequila Taster
Master New Tricks


Education

UX/UI Design Certified

University of Texas of Austin



B.F.A.

Design Communication

Texas Tech University
Lubbock


Contact

Thank you for checking
out my portfolio!

© 2024 JR Rapier

Contact

Thank you for checking
out my portfolio!

© 2024 JR Rapier

CV

Contact

Thank you for checking
out my portfolio!

© 2024 JR Rapier

Contact

Thank you for checking
out my portfolio!

© 2024 JR Rapier

Contact

Thank you for checking
out my portfolio!

© 2024 JR Rapier