JR RAPIER

JR RAPIER

Visual Storyteller

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Case Studies

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BIO

I can't help but view everything through the lens of an artist; however, I'm passionate about utilizing my talents to improve the lives of others, human-centric accessibility and the audience overall experience. Function must dictate form. Having a flair for the unconventional, I excel in producing high-quality creative work. By profession, I'm a creative expert, and by nature, an artist. My creative leadership and vision have thankfully enabled me to participate in remarkable projects for top Fortune 500 companies, such as Dell, USAA, Microsoft, and JCPenney. Recently, I've been occupied with developing a diverse body of work, ranging from landscape to figurative art. My family occupies a significant portion of my life, and I thoroughly enjoy immersing myself into intriguing parts of the world.

I can't help but view everything through the lens of an artist; however, I'm passionate about utilizing my talents to improve the lives of others, human-centric accessibility and the audience overall experience. Function must dictate form. Having a flair for the unconventional, I excel in producing high-quality creative work. By profession, I'm a creative expert, and by nature, an artist. My creative leadership and vision have thankfully enabled me to participate in remarkable projects for top Fortune 500 companies, such as Dell, USAA, Microsoft, and JCPenney. Recently, I've been occupied with developing a diverse body of work, ranging from landscape to figurative art. My family occupies a significant portion of my life, and I thoroughly enjoy immersing myself into intriguing parts of the world.

CV

Summary

Summary

Lead creative and award-winning artist with a background in bringing Fortune 500 consumer brands to life through exceptional creative vision, instinct, and expertise. Specializes in spearheading cross-platform campaigns that infuse consumer insights and align with marketing strategy. Known for developing modern design systems that elevate user experience, support positive outcomes, and increase brand engagement. Thrives in high-functioning, fast-paced team environments where priorities are clear, collaboration is celebrated, and growth and development are keys to success.  

CV

Professional Experience

Professional Experience



Freelance Designer

Austin, TX - 10 years

Go-to creative resource and strategic director for clients, including Wunderman Thompson, Drumroll, GSD&M, HCB Health, International Chamber of Commerce, Razorfish, Signature Science, and T3.

  • Shapes multiple facets of creative campaigns tied closely to business objectives.

  • Builds cross-platform campaigns; includes branding, web design, UX design, UI system design, mobile apps, social media marketing.




Senior Art Director
T3: Now Material+ - Austin, TX - 7 years

Directed aspects of creative branding in support of consumer marketing clients for Dell and JCPenney.

  • As the client-facing creative lead, partnered with lead copywriter to develop successful campaigns and immersive customer brand experiences.

  • Spearheaded visuals for Dell catalog covers and product spreads, from conceptual sketches, initial design, client presentations to executing photo shoots, and art directing final product that thousands of commercial and enterprise clients received across North America.

  • Created brand guidelines, UX, CX and UI system design for Dell and JCPenney. 

  • Mentored, trained, and supervised team to meet both personal and agency goals.




Freelance Designer

Austin, TX - 10 years

Go-to creative resource and strategic director for clients, including Wunderman Thompson, Drumroll, GSD&M, HCB Health, International Chamber of Commerce, Razorfish, Signature Science, and T3.

  • Shapes multiple facets of creative campaigns tied closely to business objectives.

  • Builds cross-platform campaigns; includes branding, web design, UX design, UI system design, mobile apps, social media marketing.




Senior Art Director
T3: Now Material+ - Austin, TX - 7 years

Directed aspects of creative branding in support of consumer marketing clients for Dell and JCPenney.

  • As the client-facing creative lead, partnered with lead copywriter to develop successful campaigns and immersive customer brand experiences.

  • Spearheaded visuals for Dell catalog covers and product spreads, from conceptual sketches, initial design, client presentations to executing photo shoots, and art directing final product that thousands of commercial and enterprise clients received across North America.

  • Created brand guidelines, UX, CX and UI system design for Dell and JCPenney. 

  • Mentored, trained, and supervised team to meet both personal and agency goals.



Freelance Designer

Austin, TX - 10 years

Go-to creative resource and strategic director for clients, including Wunderman Thompson, Drumroll, GSD&M, HCB Health, International Chamber of Commerce, Razorfish, Signature Science, and T3.

  • Shapes multiple facets of creative campaigns tied closely to business objectives.

  • Builds cross-platform campaigns; includes branding, web design, UX design, UI system design, mobile apps, social media marketing.


Senior Art Director
T3: Now Material+
Austin, TX - 7 years

Directed aspects of creative branding in support of consumer marketing clients for Dell and JCPenney.

  • As the client-facing creative lead, partnered with lead copywriter to develop successful campaigns and immersive customer brand experiences.

  • Spearheaded visuals for Dell catalog covers and product spreads, from conceptual sketches, initial design, client presentations to executing photo shoots, and art directing final product that thousands of commercial and enterprise clients received across North America.

  • Created brand guidelines, UX, CX and UI system design for Dell and JCPenney. 

  • Mentored, trained, and supervised team to meet both personal and agency goals.


Skills

Skills


Creative Strategy

Brand Management

Critical Thinking
Time Management
Team Management
Project Management
Information Architecture
Wireframing
Sketching
Illustration
Prototyping
Website Design
Mobile App Design
Digital Media
Print Media

UX Design
UI Design

System Design
Client Presentation
Adobe Creative Suite
Framer

Figma





Art Direction

UX Research

UX Design
UI Design

System Design
Concept Design
Branding & Identity
Information Architecture
Wireframing
Sketching
Illustration
Prototyping
Website Design
Mobile App Design
Responsive Design
Digital Media
Print Design
Client Presentation
Critical Thinking
Strategic Thinking
Time Manager
Team Management
Project Management
Figma
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Framer
Trello




Creative Strategy

Brand Management

Critical Thinking
Time Management
Team Management
Project Management
Information Architecture
Wireframing
Sketching
Illustration
Prototyping
Website Design
Mobile App Design
Digital Media
Print Media

UX Design
UI Design

System Design
Client Presentation
Adobe Creative Suite
Framer

Figma



Education

Education

B.F.A.

Design Communication

Texas Tech University


B.F.A.

Design Communication

Texas Tech University


UX/UI Design Certified

University of Texas of Austin



UX/UI Design Certified

University of Texas of Austin



CV

Career Highlights

Led UX and UI design for John Hopkins’ PoopMD mobile app that enables parents to detect a rare, life-threatening liver disease in newborns; with an exceptional 89% precision, the app proved mobile technology is able to diagnose disease.

Led art direction for Arizona Jean Co brand, website launch and social media campaigns, attracting millions of customers and achieved Yahoo's IMVironments top 5 spots.

A chief art director for JCPenney's dynamic digital media campaigns and social media initiatives, attracting over 1M new online shoppers each season for retail giant’s top brands.

CV

Career Highlights

Led UX and UI design for John Hopkins’ PoopMD mobile app that enables parents to detect a rare, life-threatening liver disease in newborns; with an exceptional 89% precision, the app proved mobile technology is able to diagnose disease.

Led art direction for Arizona Jean Co brand, website launch and social media campaigns, attracting millions of customers and achieved Yahoo's IMVironments top 5 spots.

A chief art director for JCPenney's dynamic digital media campaigns and social media initiatives, attracting over 1M new online shoppers each season for retail giant’s top brands.

CV

Career Highlights

Led UX and UI design for John Hopkins’ PoopMD mobile app that enables parents to detect a rare, life-threatening liver disease in newborns; with an exceptional 89% precision, the app proved mobile technology is able to diagnose disease.

Led art direction for Arizona Jean Co brand, website launch and social media campaigns, attracting millions of customers and achieved Yahoo's IMVironments top 5 spots.

A chief art director for JCPenney's dynamic digital media campaigns and social media initiatives, attracting over 1M new online shoppers each season for retail giant’s top brands.

CV

Career

Highlights

Led UX and UI design for
John Hopkins’ PoopMD mobile app that enables parents to detect a rare, life-threatening liver disease in newborns; with an exceptional 89% precision, the app proved mobile technology is able to diagnose disease.

Led art direction for Arizona Jean Co brand, website launch and social media campaigns, attracting millions of customers and achieved Yahoo's IMVironments top 5 spots.

A chief art director for JCPenney's dynamic digital media campaigns and social media initiatives, attracting over 1M new online shoppers each season for retail giant’s top brands.

Art

I have a passion painting oil on canvas. I sell my work at jrrapier.com and in galleries in Texas and New Mexico.

Art

Art

I have a passion painting oil on canvas. I sell my work on jrrapier.com and in galleries in Texas and New Mexico.

Contact

Thank you for checking
out my portfolio! 





© 2024 JR Rapier

Contact

Thank you for checking
out my portfolio! 





© 2024 JR Rapier

Contact

Thank you for checking
out my portfolio! 





© 2024 JR Rapier

Summary

Lead creative and award-winning artist with a background in bringing Fortune 500 consumer brands to life through exceptional creative vision, instinct, and expertise. Specializes in spearheading cross-platform campaigns that infuse consumer insights and align with marketing strategy. Known for developing modern design systems that elevate user experience, support positive outcomes, and increase brand engagement. Thrives in high-functioning, fast-paced team environments where priorities are clear, collaboration is celebrated, and growth and development are keys to success.  

CV