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User Research

DEFINE & IDEATE

DESIGN

PROTOTYPE

Case Study

Explore fascinating stories on-site

Explore fascinating
stories on-site

An immersive AR touring app that invites you to experience legendary and popular paranormal locations around the globe.

Team Project

My Roles:

Art Director

Project Manager

UX Researcher

UX/UI Designer

Team Project

My Roles:

Art Director

Project Manager

UX Researcher

UX/UI Designer

ENTER

User Research

We collected insight from 45 survey and interview participants.

We collected insight from
45 survey and interview participants.

Key Insights

Majority most interested in true crime, haunted places, and history

No direct competitor apps currently exist

Largest demographic consists of women aged 30-60

Largest demographic consists of women aged
30-60

Problem

Primary target audience comes from two distinct demographics with different wants, needs, and pain points.

  30-60 years olds

Interested in history and crime

Want to be guided

Teens

Interested in spooky stuff

Want interaction

Primary target audience comes from two distinct demographics with different wants, needs, and pain points.

  30-60 years olds

Interested in history and crime

Want to be guided

Teens

Interested in spooky stuff

Want interaction

Objective

Solve for each demographic by creating an app that offers user-dependent interactivity through a variety of intuitive features tied to a core user experience and a thematically appropriate, elegant aesthetic.

Opportunity / Problem Statement

Opportunity
Problem Statement

Our exploratory user research shows that while maps are the most commonly used mobile app people use when exploring unfamiliar areas, most people want to learn about niche local histories and legends in ways that offer more immersion, interaction, and freedom than just reading, pathfinding, or going on a guided tour.

Currently there are no apps that provide a user-tailored AR experience to serve the needs of this majority. This means there is a new-market opportunity for an app that encourages our primary target audience to explore in their own terms.

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User Persona

Define & Ideate

Value Proposition Statement

See the Unseen...

Augment reality with MythOS to look beyond the map. Explore wherever you are, and uncover the hidden histories that surround you.

User Flow

Core app experience

Sign in or Guest?
Different experiences, but same options?
AR features?

Core app experience
Sign in or Guest?
Different experiences,
but same options?
AR features?

User Task Flow - Concepts

User Task Flow - concepts

Define & Ideate

Value Proposition Statement

Augment reality with MythOS to look beyond the map. Explore wherever you are, and uncover the hidden histories that surround you.

See the Unseen...

User Flow Chart

Site Map

Design

Branding Moodboard

Sketches

4 Ideas:

Haunted Tours

History & Crime Tours

Folklore, and Herbalism

Wireframes

Haunted Tours, Historical Tours

Mid-FI Design

Iterations

Name and logo change

Exploring color palettes

Developing profile features and reasons to make a profile

Learning how to implement AR with tours and selfie features

Usability Testing

FEEDBACK

Different paths are cool - makes users want to play around with app and explore.

Different paths are cool - makes users want to
play around with app and explore.

Love the concept and look

Not enough images to go with text.

Not enough images
to go with text.

Onboarding is frustrating - takes too long to get to the app’s features.

Onboarding is frustrating - takes too
long to get to the app’s features.

Iterations

Logo evolution

Onboarding added: “Be a Ghost”

Added G-Maps and camera permissions modal

Addressed Hierarchy of headers and icons

Added more imagery to maps and tour intro pages

Iterations

Logo evolution

Onboarding added:
“Be a Ghost”

Added G-Maps and camera permissions modal

Addressed Hierarchy of headers and icons

Added more imagery to
maps and tour intro pages

AR Feature 1

When the user taps on a tour stop the audio recording will start to play. The user has accessibility to listen to or turn audio off and instead read the tour stop information.

AR Feature 1

When the user taps on a tour stop the audio recording will start to play. The user has accessibility to listen to or turn audio off and instead read the tour stop information.

AR Feature 2

When the user completes a tour they have the

opportunity to snap a selfie with this AR feature!
User can then save and share the photo to social media and more.

When the user completes a tour they have the opportunity to snap a selfie with this AR feature!
User can then save and share the photo to social media and more.