Case Study
Case Study
A Visible and Distinct Online Presence
A Visible and Distinct Online Presence
A Visible and Distinct Online Presence
Talent branding and designing an eCommerce website for optimal
customer experience.
Talent branding and designing an eCommerce website for optimal customer experience.
Talent branding and designing an eCommerce website for optimal
customer experience.
Team Project
My Roles:
Art Director
Project Manager
UX Researcher
UX/UI Designer
Team Project
My Roles:
Art Director
Project Manager
UX Researcher
UX/UI Designer
User Research
User Research
We collected insight from 45 survey and interview participants.
Problem Statement
Pseudo Crow Co. (PCC) is an emerging multidisciplinary artist creating unique art pieces for sale. PCC has explored existing platforms like Etsy, but realized it is difficult to expand their audience within an overcrowded online marketplace that caters to a generic ‘one-size-fits-all’ mentality.
How can we develop a website that enhances PCC's visibility and helps their artwork stand out, while also fostering a loyal community of returning customers, all within a 3-week timeframe and without any budget?
Pseudo Crow Co. (PCC) is an emerging multidisciplinary artist creating unique art pieces for sale. PCC has explored existing platforms like Etsy, but realized it is difficult to expand their audience within an overcrowded online marketplace that caters to a generic ‘one-size-fits-all’ mentality.
How can we develop a website that enhances PCC's visibility and helps their artwork stand out, while also fostering a loyal community of returning customers, all within a 3-week timeframe and without any budget?
Pseudo Crow Co. (PCC) is an emerging multidisciplinary artist creating unique art pieces for sale. PCC has explored existing platforms like Etsy, but realized it is difficult to expand their audience within an overcrowded online marketplace that caters to a generic ‘one-size-fits-all’ mentality.
How can we develop a website that enhances PCC's visibility and helps their artwork stand out, while also fostering a loyal community of returning customers, all within a 3-week timeframe and without any budget?
Pseudo Crow Co. (PCC) is an emerging multidisciplinary artist creating unique art pieces for sale. PCC has explored existing platforms like Etsy, but realized it is difficult to expand their audience within an overcrowded online marketplace that caters to a generic ‘one-size-fits-all’ mentality.
How can we develop a website that enhances PCC's visibility and helps their artwork stand out, while also fostering a loyal community of returning customers, all within a 3-week timeframe and without any budget?
Problem Statement
Research
As user research specialists, we aim to comprehend the emotions people experience when purchasing art online. We desire to identify frequent challenges faced during online shopping. We wish to grasp the preferences of our target audience.
Research
As user research specialists, we aim to comprehend the emotions people experience when purchasing art online. We desire to identify frequent challenges faced during online shopping. We wish to grasp the preferences of our target audience.
As user research specialists, we aim to comprehend the emotions people experience when purchasing art online. We desire to identify frequent challenges faced during online shopping. We wish to grasp the preferences of our target audience.
We obtained 46 survey replies from 19 females, 5 males, and 3 non-binary participants; age groups varied from below 20 to 40, with the majority of respondents aged between 21 and 25.
We obtained 46 survey replies from 19 females, 5 males, and 3 non-binary participants; age groups varied from below 20 to 40, with the majority of respondents aged between 21 and 25.
We interviewed to 6 online shoppers (3 women, 2 men, and 1 non-binary) about their positive and negative experiences in web-based shopping.
We interviewed to 6 online shoppers (3 women, 2 men, and 1 non-binary) about their positive and negative experiences in web-based shopping.
Main pain points when buying art online
1
Unintuitive website design
2
Poor quality images
3
Cumbersome checkout process
User Persona
Define & Ideate
Define & Ideate
Value Proposition Statement
Dost thou desire to dwell sumptuously?
Dost thou desire to dwell sumptuously?
Pseudo Crow Co. fashions magnificent horror and romance-inspired masterpieces that embrace the macabre elegance of bygone, contemporary, and forthcoming pop cultures.
Pseudo Crow Co. fashions magnificent horror and romance-inspired masterpieces that embrace the macabre elegance of bygone, contemporary, and forthcoming pop cultures.
USER FLOW
SITE MAP
Design
Design
Branding Moodboard
SKETCHES
Branding Styleguide
Vibrant hues emphasizing greens and purples. Gritty and frightening imagery in tune with the artist's approach. A shadowy UI design featuring bursts of color that catch the eye. Our customer possesses a distinct, unique aesthetic, which we strived to enhance by employing colors, typography, and a mood reminiscent of vintage genre literature while maintaining a refined appearance.
Vibrant hues emphasizing greens and purples. Gritty and frightening imagery in tune with the artist's approach. A shadowy UI design featuring bursts of color that catch the eye. Our customer possesses a distinct, unique aesthetic, which we strived to enhance by employing colors, typography, and a mood reminiscent of vintage genre literature while maintaining a refined appearance.
Desktop Lo-FI WIREFRAMES
Mobile Lo-FI WIREFRAMES
Usability Testing
Usability Testing
FEEDBACK
“Less negative space on About and Checkout Flow on Desktop - looks like it was made on mobile first”
“Long scrolling checkout flow can be overwhelming, try out multiple step process.”
“Carousel CTA button might not be necessary.”
“Carousel CTA button might not be necessary.”
“Too much going on in the mobile top nav.”
A/B Testing
Users preferred a call to action button on the mobile homepage to move forward.
Users preferred a call to action button on the
homepage to move forward.
Step by step checkout process was easier for users than the checkout process on one step/page
ITERATIONS
Mobile Header Update
Mobile Header Update
FAQ Copy Hiearchy and Layout
FAQ Copy Hiearchy and Layout
