AZ Jeans
A New Brand Story
Developing an identity and an online experience for a new generation who builds wardrobes from trends, moods and personalities.
AZ Jeans
A New Brand Story
Developing an identity and an online experience for a new generation who builds wardrobes from trends, moods and personalities.
AZ Jeans
A New Brand Story
Developing an identity and an online experience for a new generation who builds wardrobes from trends, moods and personalities.
Evolving the Arizona Jean Company brand and creating an online denim + fashion destination for teens. One that encompasses multiple brands with multiple styles.
Evolving the Arizona Jean Company brand and creating an online denim + fashion destination for teens. One that encompasses multiple brands with multiple styles.
Logo Design
Logo Design
With Arizona Jean Company as the lead brand, this logo unites multiple brands under one cohesive visual identity, symbolizing collaboration at the heart of this branding initiative. The brackets serve as a powerful graphic device—framing a shared space that captures the collective style, mood, and energy of the online experience.
With Arizona Jean Company as the lead brand, this logo unites multiple brands under one cohesive visual identity, symbolizing collaboration at the heart of this branding initiative. The brackets serve as a powerful graphic device—framing a shared space that captures the collective style, mood, and energy of the online experience.
Creating Playful Impact
Creating
Playful Impact
The Ask
Build an online-only shopping experience for teens and young adults.
Build an online-only shopping experience for teens and young adults.
The Challenge
Igniting brand trust with new ways to organically engage fashion-forward shoppers.
Igniting brand trust with new ways to organically engage fashion-forward shoppers.
The Goal
Online shopping made to play with creative style and independent purchasing power
Online shopping made to play with creative style and independent purchasing power
Designing a Passage into Freedom
Designing a
Passage to Freedom
AZ JEANS LANDING PAGE LAYOUTS
The AZ Lounge
Online Shopper's Delight
"It's about matching my mood that will inform my outfit, but it's also fun to see the possibilities that inspire my own ideas."
"It's about matching my mood that will inform my outfit, but it's also fun to see the possibilities that inspire my own ideas."
It's more than a feeling — It's a fit
"I want to see all the options before I try them on. It's hard to see the styles and colors when they are folded on the shelves "
"I want to see all the options before I try them on. It's hard to see the styles and colors when they are folded on the shelves "
Finding the Perfect Pair
Finding the
Perfect Pair
"Am I preppy? Am I retro? Am I boho-chic? Depends on which day (or moment) you ask me. AZJeans has the clothes for all those moments.”
"Am I preppy? Am I retro? Am I boho-chic? Depends on which day (or moment) you ask me. AZJeans has the clothes for all those moments.”
From Cool to Comfort
Social Media
Create viral touchpoints — spread the love
Social Media | Facebook Feature
