JR RAPIER
JR RAPIER
Lead Creative
Visual Storyteller
Art Director
Empathetic Designer
Brand Whisperer
Passionate Advocate
Lead Creative
Visual Storyteller
Art Director
Empathetic Designer
Brand Whisperer
Passionate Advocate
Lead Creative
Visual Storyteller
Art Director
Empathetic Designer
Brand Whisperer
Passionate Advocate
Lead Creative
Visual Storyteller
Art Director
Empathetic Designer
Brand Whisperer
Passionate Advocate
ENTER
ENTER
Case Studies
ENTER
ENTER
BIO
I can't help but view everything through the lens of an artist. I'm passionate about utilizing my talents to improve the lives of others, human-centric accessibility and the audience overall experience. Function must dictate form. Having a flair for the unconventional, I excel in producing high-quality creative work. By profession, I'm a creative expert, and by nature, an artist. My creative leadership and vision have thankfully enabled me to participate in remarkable projects for top Fortune 500 companies, such as Dell, USAA, Microsoft, and JCPenney. I create award-winning contemporary art in my free time and have shown it around the globe. My family occupies a significant portion of my life, and I thoroughly enjoy immersing myself into intriguing parts of the world.
I can't help but view everything through the lens of an artist. I'm passionate about utilizing my talents to improve the lives of others, human-centric accessibility and the audience overall experience. Function must dictate form. Having a flair for the unconventional, I excel in producing high-quality creative work. By profession, I'm a creative expert, and by nature, an artist. My creative leadership and vision have thankfully enabled me to participate in remarkable projects for top Fortune 500 companies, such as Dell, USAA, Microsoft, and JCPenney. I create award-winning contemporary art in my free time and have shown it around the globe. My family occupies a significant portion of my life, and I thoroughly enjoy immersing myself into intriguing parts of the world.
CV
Talented visionary with 10+ years of bringing Fortune 500 consumer brands to life through creative vision, curiosity and instinct. Spearheads cross-platform campaigns that align marketing strategy driven by customer insights. Empowers creative teams who elevate user experiences and brand engagement.
CV
Talented visionary with 10+ years of bringing Fortune 500 consumer brands to life through creative vision, curiosity and instinct. Spearheads cross-platform campaigns that align marketing strategy driven by customer insights. Empowers creative teams who elevate user experiences and brand engagement.
CV
Art
I have a passion painting oil on canvas. I sell my work at jrrapier.com and in galleries in Texas and New Mexico.
Professional Experience
Professional Experience
Freelance Creative
Remote - 13 years
Go to creative resource and strategic director for clients, including Wunderman Thompson, Drumroll, GSD&M, HCB Health, International Chamber of Commerce, Razorfish, Signature Science, and T3.
Works independently with clients to prioritize business objectives by creating collateral that elevates the company’s brand and expression.
Builds impactful cross-platform campaigns increasing brand engagement, with the talent to prioritize user experiences with marketing agendas.
A problem solver who pitches ideas that empower and optimize client initiatives.
Balances creative, analytical thinking and decision making to develop impactful creative spanning all media
Leverages current design standards and marketing trends to elevate customer driven experiences.
Drives collaboration and partnership with clients and stakeholders. Able to project manage to successfully execute deliverables.
Superb ability to prioritize, attention to detail and ability to meet deadlines.
Impeccable design style that is focused on the integrity and consistency of brand standards
Senior Art Director
T3 - Austin, TX - 7 years
Directed aspects of creative branding, supporting consumer marketing clients for Dell and JCPenney.
As the client-facing creative lead, partnered with lead copywriter to develop impactful creative and immersive customer experiences.
Developed industry-leading user experiences, and innovative user interfaces that lead to E-commerce.
Researched customer purchasing behaviors in double-blind studies to build creative strategies.
Spearheaded creative direction from concept to final product that thousands of commercial and enterprise clients receive across the Americas.
Led and mentored creative teams to surpass both agency and individual career goals.
Creative Art Director
ALM Global - Dallas, TX - 5 years
Directed all print and online editorial design. Participated in new business to expand readership goals, and advocated brand development across all publications covering Texas lawmakers and shakers.
Created and managed design and production in a fast-paced, deadline-oriented environment.
Led with versatility and adaptability on a diverse range of deliverables (branding, editorial newspapers and magazines, print, and digital) , with the ability to work across multiple mediums to adapt to various creative needs.
Built, led and mentored a creative team dedicated to design and production who created purposeful, mission-critical work.
Cultivated team collaboration with editorial, marketing and customer service departments..
Graphic Designer
JCPenney Direct Marketing - Plano, TX - 2 years
Designed JCPenney’s direct marketing collateral, the division’s intranet site serving 5,000 employees, and special event marketing materials.
Collaborated with marcom team on internal and external marketing and awareness campaigns with photography, design, and production .
Developed early career goals through team-building committees, plus interpersonal and communication skills though professional education.
Freelance Creative
Remote - 13 years
Go to creative resource and strategic director for clients, including Wunderman Thompson, Drumroll, GSD&M, HCB Health, International Chamber of Commerce, Razorfish, Signature Science, and T3.
Works independently with clients to prioritize business objectives by creating collateral that elevates the company’s brand and expression.
Builds impactful cross-platform campaigns increasing brand engagement, with the talent to prioritize user experiences with marketing agendas.
A problem solver who pitches ideas that empower and optimize client initiatives.
Balances creative, analytical thinking and decision making to develop impactful creative spanning all media
Leverages current design standards and marketing trends to elevate customer driven experiences.
Drives collaboration and partnership with clients and stakeholders. Able to project manage to successfully execute deliverables.
Superb ability to prioritize, attention to detail and ability to meet deadlines.
Impeccable design style that is focused on the integrity and consistency of brand standards
Senior Art Director
T3 - Austin, TX - 7 years
Directed aspects of creative branding, supporting consumer marketing clients for Dell and JCPenney.
As the client-facing creative lead, partnered with lead copywriter to develop impactful creative and immersive customer experiences.
Developed industry-leading user experiences, and innovative user interfaces that lead to E-commerce.
Researched customer purchasing behaviors in double-blind studies to build creative strategies.Spearheaded creative direction from concept to final product that thousands of commercial and enterprise clients receive across the Americas.
Led and mentored creative teams to surpass both agency and individual career goals.
Creative Art Director
ALM Global - Dallas, TX - 5 years
Directed all print and online editorial design. Participated in new business to expand readership goals, and advocated brand development across all publications covering Texas lawmakers and shakers.
Created and managed design and production in a fast-paced, deadline-oriented environment.
Led with versatility and adaptability on a diverse range of deliverables (branding, editorial newspapers and magazines, print, and digital) with the ability to work across multiple mediums to adapt to various creative needs.
Built, led and mentored a creative team dedicated to design and production who created purposeful, mission-critical work.
Cultivated team collaboration with editorial, marketing and customer service departments.
Graphic Designer
JCPenney - Plano, TX - 2 years
Designed JCPenney’s direct marketing collateral, the division’s intranet site serving 5,000 employees, and special event marketing materials.
Collaborated with marcom team on internal and external marketing and awareness campaigns with photography, design, and production
Developed early career goals through team-building committees, plus interpersonal and communication skills though professional education.
Freelance Creative
Remote - 13 years
Go to creative resource and strategic director for clients, including Wunderman Thompson, Drumroll, GSD&M, HCB Health, International Chamber of Commerce, Razorfish, Signature Science, and T3.
Works independently with clients to prioritize business objectives by creating collateral that elevates the company’s brand and expression.
Builds impactful cross-platform campaigns increasing brand engagement, with the talent to prioritize user experiences with marketing agendas.
A problem solver who pitches ideas that empower and optimize client initiatives.
Balances creative, analytical thinking and decision making to develop impactful creative spanning all media
Leverages current design standards and marketing trends to elevate customer driven experiences.
Drives collaboration and partnership with clients and stakeholders. Able to project manage to successfully execute deliverables.
Superb ability to prioritize, attention to detail and ability to meet deadlines.
Impeccable design style that is focused on the integrity and consistency of brand standards
Senior Art Director
T3 - Austin, TX - 7 years
Directed aspects of creative branding, supporting consumer marketing clients for Dell and JCPenney.
As the client-facing creative lead, partnered with lead copywriter to develop impactful creative and immersive customer experiences.
Developed industry-leading user experiences, and innovative user interfaces that lead to E-commerce.
Researched customer purchasing behaviors in double-blind studies to build creative strategies.
Spearheaded creative direction from concept to final product that thousands of commercial and enterprise clients receive across the Americas.
Led and mentored creative teams to surpass both agency and individual career goals.
Creative Art Director
ALM Global - Dallas, TX - 5 years
Directed all print and online editorial design. Participated in new business to expand readership goals, and advocated brand development across all publications covering Texas lawmakers and shakers.
Created and managed design and production in a fast-paced, deadline-oriented environment.
Led with versatility and adaptability on a diverse range of deliverables (branding, editorial newspapers and magazines, print, and digital) , with the ability to work across multiple mediums to adapt to various creative needs.
Built, led and mentored a creative team dedicated to design and production who created purposeful, mission-critical work.
Cultivated team collaboration with editorial, marketing and customer service departments..
Graphic Designer
JCPenney Direct Marketing - Plano, TX - 2 years
Designed JCPenney’s direct marketing collateral, the division’s intranet site serving 5,000 employees, and special event marketing materials.
Collaborated with marcom team on internal and external marketing and awareness campaigns with photography, design, and production
Developed early career goals through team-building committees, plus interpersonal and communication skills though professional education.
Freelance Creative
Remote - 13 years
Go to creative resource and strategic director for clients, including Wunderman Thompson, Drumroll, GSD&M, HCB Health, International Chamber of Commerce, Razorfish, Signature Science, and T3.
Works independently with clients to prioritize business objectives by creating collateral that elevates the company’s brand and expression.
Builds impactful cross-platform campaigns increasing brand engagement, with the talent to prioritize user experiences with marketing agendas.
A problem solver who pitches ideas that empower and optimize client initiatives.
Balances creative, analytical thinking and decision making to develop impactful creative spanning all media
Leverages current design standards and marketing trends to elevate customer driven experiences.
Drives collaboration and partnership with clients and stakeholders. Able to project manage to successfully execute deliverables.
Superb ability to prioritize, attention to detail and ability to meet deadlines.
Impeccable design style that is focused on the integrity and consistency of brand standards
Senior Art Director
T3 - Austin, TX - 7 years
Directed aspects of creative branding, supporting consumer marketing clients for Dell and JCPenney.
As the client-facing creative lead, partnered with lead copywriter to develop impactful creative and immersive customer experiences.
Developed industry-leading user experiences, and innovative user interfaces that lead to E-commerce.
Researched customer purchasing behaviors in double-blind studies to build creative strategies.
Spearheaded creative direction from concept to final product that thousands of commercial and enterprise clients receive across the Americas.
Led and mentored creative teams to surpass both agency and individual career goals.
Creative Art Director
ALM Global - Dallas, TX - 5 years
Directed all print and online editorial design. Participated in new business to expand readership goals, and advocated brand development across all publications covering Texas lawmakers and shakers.
Created and managed design and production in a fast-paced, deadline-oriented environment.
Led with versatility and adaptability on a diverse range of deliverables (branding, editorial newspapers and magazines, print, and digital) , with the ability to work across multiple mediums to adapt to various creative needs.
Built, led and mentored a creative team dedicated to design and production who created purposeful, mission-critical work.
Cultivated team collaboration with editorial, marketing and customer service departments..
Graphic Designer
JCPenney Direct Marketing - Plano, TX - 2 years
Designed JCPenney’s direct marketing collateral, the division’s intranet site serving 5,000 employees, and special event marketing materials.
Collaborated with marcom team on internal and external marketing and awareness campaigns with photography, design, and production
Developed early career goals through team-building committees, plus interpersonal and communication skills though professional education.
Super Powers
Creative Strategist
What if-er and Why not-er
Conceptual Dreamer
Passionate Initiator
Flow Stater
Team Player
Inspirational Leader
Thought Provoker
Chaos Whisperer
Emotional Intellect
Intuitive Empress
Risk Taker
International Traveler
Empathetic Visionary
Mind Reader
Good Vibe Enthusiast
Use-my-worder Specialist
Client Collaborator
Brand Cop
Digital Guru
Print Master
UX Design Fairy
UI Design Maker
Art Lover
System Design Master
Wireframing Wiz
Sketch Artist
Typography Wizard
Visual Storyteller
Prototyping Fool
Photoshoot Director
AI Collaborator
Garden Goddess
Website Wonder Woman
Mobile App Design
Figma Feaster
CMS Manipulator
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Taco y Tequila Taster
Masters New Tricks
Creative Strategist
What if-er and Why not-er
Conceptual Dreamer
Passionate Initiator
Flow Stater
Team Player
Inspirational Leader
Thought Provoker
Chaos Whisperer
Emotional Intellect
Intuitive Empress
Risk Taker
International Traveler
Empathetic Visionary
Mind Reader
Good Vibe Enthusiast
Use-my-worder Specialist
Client Collaborator
Brand Cop
Digital Guru
Print Master
UX Design Fairy
UI Design Maker
Art Lover
System Design Master
Wireframing Wiz
Sketch Artist
Typography Wizard
Visual Storyteller
Prototyping Fool
Photoshoot Director
AI Collaborator
Garden Goddess
Website Wonder Woman
Mobile App Design
Figma Feaster
CMS Manipulator
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Taco y Tequila Taker
Masters New Tricks
Creative Strategist
What if-er and Why not-er
Conceptual Dreamer
Passionate Initiator
Flow Stater
Team Player
Inspirational Leader
Thought Provoker
Chaos Whisperer
Emotional Intellect
Intuitive Empress
Risk Taker
International Traveler
Empathetic Visionary
Mind Reader
Good Vibe Enthusiast
Use-my-worder Specialist
Client Collaborator
Brand Cop
Digital Guru
Print Master
UX Design Fairy
UI Design Maker
Art Lover
System Design Master
Wireframing Wiz
Sketch Artist
Typography Wizard
Visual Storyteller
Prototyping Fool
Photoshoot Director
AI Collaborator
Garden Goddess
Website Wonder Woman
Mobile App Design
Figma Feaster
CMS Manipulator
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Taco y Tequila Taster
Masters New Tricks
Creative Strategist
What if-er and Why not-er
Conceptual Dreamer
Passionate Initiator
Flow Stater
Team Player
Inspirational Leader
Thought Provoker
Chaos Whisperer
Emotional Intellect
Intuitive Empress
Risk Taker
International Traveler
Empathetic Visionary
Mind Reader
Good Vibe Enthusiast
Use-my-worder Specialist
Client Collaborator
Brand Cop
Digital Guru
Print Master
UX Design Fairy
UI Design Maker
Art Lover
System Design Master
Wireframing Wiz
Sketch Artist
Typography Wizard
Visual Storyteller
Prototyping Fool
Photoshoot Director
AI Collaborator
Garden Goddess
Website Wonder Woman
Mobile App Design
Figma Feaster
CMS Manipulator
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Taco y Tequila Taker
Masters New Tricks
Education
Education
B.F.A.
Design Communication
Texas Tech University
UX/UI Design Certified
University of Texas of Austin
Art
I have a passion painting oil on canvas. I sell my work on jrrapier.com and in galleries in Texas and New Mexico.
Art
I have a passion painting oil on canvas. I sell my work at jrrapier.com and in galleries in Texas and New Mexico.